- SALES KITCHEN
Boost Your Business with Targeted Sales Strategies
As a development chef, with over 10 years of experience, I bring your culinary vision to market, ensuring it connects with chefs, customers, and yields returns.



- About Klaas from the Group
We create custom Sales Packages tailored for growth in the food service sector
With more than 10 years of experience in both the kitchen and sales, I know where the difference is made: on the plate and at the customer’s table.
I grew up with a passion for taste, but soon discovered that a good product alone is not enough. It has to connect with the market, touch the chef and yield returns. That trinity is my strength.
Whether I’m working on a tasting session, commercial recipe development or opening new doors — I make sure things get moving. And results.
Delivering Results
Hands-on in the field and strategically at the table
Locally and Internationally
Working in the Netherlands and Ireland
- Sales Packages
Custom-made growth packages for food service
Explore our Sales Packages designed to elevate your business
Starter Pack – “Taste the Market”
What we do: Within 8 weeks we validate your market potential and take the first commercial steps.
- 1-on-1 intake on location + quick market & customer analysis
- Proposition and pitch fine tuning
- - First demos, tastings or conversations with prospects
- Short term action plan
- 1 day per week active sales support in the field
- Result:
- First sale in foodservice
- Concrete feedback from the market
- Insight into potential, positioning and follow-up strategy
Growth Pack – “Recipe for Revenue”
What we do: In three months we build a repositioning and generate active new business.
- Strategic session for positioning and pitch
- Recipe development and presentation updates
- Build target list
- Active acquisition through various channels
- 2 days per week sales support in the field
- Result:
- New customers within 2-3 months
- Professional sales material
- Measurable sales growth
Partnership Pack – “Chef's Table”
What we do: We build a scalable commercial model together.
- Strategic sessions
- Co-creation of new products
- Full sales execution
- Training & transfer to your team
- 2 days a week hands-on field sales
- Result:
- Structural turnover growth
- Innovation linked to market demand
- Internal sales structure that keeps working



